CPM is the cost to get your ad in front of 1,000 people. Traffic campaigns typically run much cheaper here than Sales campaigns, since Meta isn't bidding for high-commercial-intent placements, just for people likely to click.
| Tier | Range | What it means |
|---|---|---|
| Below average | Over $10 | You're paying more than typical to reach people. Worth checking if the audience is too narrow or overlapping with other advertisers. |
| Average | $7 – $10 | This is a typical CPM for a Traffic campaign. |
| Above average | $5 – $7 | You're reaching people more cheaply than most Traffic campaigns. |
| Excellent | Under $5 | This is a very low cost to reach your audience. |
Have your own CPM? Drop it into the tool and get the full breakdown plus questions for your agency.
You're paying more than typical to reach people. Worth checking if the audience is too narrow or overlapping with other advertisers.
This is a typical CPM for a Traffic campaign.
You're reaching people more cheaply than most Traffic campaigns.
This is a very low cost to reach your audience.
These sources break out Traffic-specific CTR, CPC, and CPM figures that agreed closely with each other. The Conversion Rate bands for this objective are a softer estimate, since Traffic-specific conversion data isn't something the industry publishes much of.