CPM is the entire point of an Awareness campaign; it's what you pay to get your brand in front of 1,000 people. This is the cheapest CPM of any objective, since Meta isn't filtering for high-intent buyers or leads, just reach.
| Tier | Range | What it means |
|---|---|---|
| Below average | Over $15 | Reach is costing more than typical for an Awareness campaign, worth checking if the audience is narrower than it needs to be. |
| Average | $12 – $15 | A typical CPM for building awareness. |
| Above average | $8 – $12 | Reaching people more cheaply than typical for Awareness. |
| Excellent | Under $8 | A very low cost to build reach. This is Awareness doing exactly what it's meant to do. |
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Reach is costing more than typical for an Awareness campaign, worth checking if the audience is narrower than it needs to be.
A typical CPM for building awareness.
Reaching people more cheaply than typical for Awareness.
A very low cost to build reach. This is Awareness doing exactly what it's meant to do.
Adamigo provided the Awareness CTR and CPM figures. No Awareness-specific frequency data was available in research; the reversed frequency logic is a reasoned judgment call based on how brand recall generally works, not a cited benchmark.