There's no on-site or on-form action being optimized for, an Awareness campaign's entire job is to be seen, not to drive an action once someone gets somewhere.
Ask your agency this instead
Do we have a way to know if people reached through Awareness later convert through a different campaign?
Want the metrics that actually matter for a Awareness campaign? Open the tool and pick one.
Adamigo provided the Awareness CTR and CPM figures. No Awareness-specific frequency data was available in research; the reversed frequency logic is a reasoned judgment call based on how brand recall generally works, not a cited benchmark.