How many times, on average, the same person has seen this. For Awareness specifically, this number being higher isn't automatically a red flag, it might mean the message is getting the repetition it needs to actually land.
| Tier | Range | What it means |
|---|---|---|
| Below average | Under 2 | People are seeing this message once or barely twice on average. For a campaign whose whole job is being remembered, that might not be enough exposure to actually stick. |
| Average | 2 – 4 | A reasonable amount of repetition for a message to start sinking in. |
| Above average | 4 – 6 | Solid repetition, likely enough for the message to be remembered without obviously wearing out its welcome yet. |
| Excellent | 6+ | High repetition that's still likely working in this campaign's favor, though this is worth watching since fatigue eventually catches up even here. |
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People are seeing this message once or barely twice on average. For a campaign whose whole job is being remembered, that might not be enough exposure to actually stick.
A reasonable amount of repetition for a message to start sinking in.
Solid repetition, likely enough for the message to be remembered without obviously wearing out its welcome yet.
High repetition that's still likely working in this campaign's favor, though this is worth watching since fatigue eventually catches up even here.
Adamigo provided the Awareness CTR and CPM figures. No Awareness-specific frequency data was available in research; the reversed frequency logic is a reasoned judgment call based on how brand recall generally works, not a cited benchmark.