How many times on average the same person has seen this ad. There's a healthy zone, and going past it usually means paying to show a tired ad to the same people rather than reaching new ones.
| Tier | Range | What it means |
|---|---|---|
| Below average | Over 5 | People are seeing this ad more than is healthy for a Traffic campaign, which often means the audience is too small for the budget. |
| Average | 3 – 5 | Starting to climb into the range where fatigue can set in. |
| Above average | 2 – 3 | A healthy frequency for reaching new people efficiently. |
| Excellent | Under 2 | Very healthy, plenty of room before fatigue becomes a concern. |
Have your own Frequency? Drop it into the tool and get the full breakdown plus questions for your agency.
People are seeing this ad more than is healthy for a Traffic campaign, which often means the audience is too small for the budget.
Starting to climb into the range where fatigue can set in.
A healthy frequency for reaching new people efficiently.
Very healthy, plenty of room before fatigue becomes a concern.
These sources break out Traffic-specific CTR, CPC, and CPM figures that agreed closely with each other. The Conversion Rate bands for this objective are a softer estimate, since Traffic-specific conversion data isn't something the industry publishes much of.