How many times the same person has seen this post on average. Engagement content can sometimes tolerate slightly more repetition than a hard sales pitch, but the fatigue ceiling still exists.
| Tier | Range | What it means |
|---|---|---|
| Below average | Over 5 | People are seeing this post more than is healthy. Even engaging content wears out its welcome eventually. |
| Average | 3 – 5 | Climbing into the range where engagement typically starts to taper off. |
| Above average | 2 – 3 | A healthy frequency for an engagement campaign. |
| Excellent | Under 2 | Very healthy, plenty of room left before this content wears thin. |
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People are seeing this post more than is healthy. Even engaging content wears out its welcome eventually.
Climbing into the range where engagement typically starts to taper off.
A healthy frequency for an engagement campaign.
Very healthy, plenty of room left before this content wears thin.
Adamigo provided the Engagement-objective CTR, CPC, and CPM figures used here, along with explicit engagement-rate tier language that informed how the bands were set.