If your engagement post includes a link, this tells you how many people who saw it also clicked through, on top of everything else the post achieved on-platform.
| Tier | Range | What it means |
|---|---|---|
| Below average | Under 0.7% | Not many people are clicking through, but remember, that was never the main job of this campaign. Worth a look only if driving traffic actually matters here. |
| Average | 0.7% – 1.5% | A typical click-through rate for an engagement post. |
| Above average | 1.5% – 2.5% | More people are clicking through than typical for an engagement post, a nice bonus on top of the engagement itself. |
| Excellent | 2.5%+ | An unusually strong click-through rate for a post that wasn't built to drive clicks. This creative may be working harder than its objective gives it credit for. |
Have your own CTR? Drop it into the tool and get the full breakdown plus questions for your agency.
Not many people are clicking through, but remember, that was never the main job of this campaign. Worth a look only if driving traffic actually matters here.
A typical click-through rate for an engagement post.
More people are clicking through than typical for an engagement post, a nice bonus on top of the engagement itself.
An unusually strong click-through rate for a post that wasn't built to drive clicks. This creative may be working harder than its objective gives it credit for.
Adamigo provided the Engagement-objective CTR, CPC, and CPM figures used here, along with explicit engagement-rate tier language that informed how the bands were set.