If people are clicking through from your post, this is what each of those clicks is costing you, as a side effect of a campaign built for something else.
| Tier | Range | What it means |
|---|---|---|
| Below average | Over $1.7 | Clicks are costing more than typical here, though again, this campaign wasn't built to make clicks cheap. |
| Average | $1.1 – $1.7 | A normal cost per click as a byproduct of an engagement campaign. |
| Above average | $0.8 – $1.1 | Cheaper than typical for an engagement post, a good sign the content is working on more than one level. |
| Excellent | Under $0.8 | A very efficient cost per click for content that wasn't built to earn clicks. |
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Clicks are costing more than typical here, though again, this campaign wasn't built to make clicks cheap.
A normal cost per click as a byproduct of an engagement campaign.
Cheaper than typical for an engagement post, a good sign the content is working on more than one level.
A very efficient cost per click for content that wasn't built to earn clicks.
Adamigo provided the Engagement-objective CTR, CPC, and CPM figures used here, along with explicit engagement-rate tier language that informed how the bands were set.