Pick your objective, drop in a number from your ads dashboard, and get a plain-English read on what it means, plus the questions worth bringing to your next strategy call.
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Koine is a free tool for business owners who run Meta Ads (Facebook and Instagram) but don’t speak fluent marketing metrics. Type in a number, CTR, CPC, CPM, ROAS, CPA, conversion rate, or frequency, and get a plain-English read on what it means for your business, whether it’s good, and specific questions worth bringing to your marketing agency.
Koine isn’t here to replace your agency. It’s here to make sure you’re both speaking the same language, so your strategy calls go further. Browse the full benchmark guide to see every metric across every campaign objective.